This is a highly targeted video for Gotham Chess’s audience. Gotham has created a particular brand that his audience loves. This video combines Madrinas’s product with Gotham’s brand to create a unique experience that led to many sales for the company.

I was the Visual Content Specialist in charge of shooting and editing this video. This biggest trick was incorporating a powdered coffee product into chess. We flew to New York shoot for this shoot, so the content had to be shot in a very short period of time, with a small amount of equipment.